Scale by Design · The 12-month incubator

Your engine's running. Now make it scale.

A 12-month incubator for women whose sales engine is already selling, and who want it to do more without doing more themselves.

Doors open 2027 · The waitlist gets first access

The growth trap

Most businesses get busier as they grow. Not better.

More clients means more of you. Another offer means another thing to run. Growth starts to look a lot like the burnout you built the engine to escape.

It doesn't have to work like that. Scaling isn't about doing more. It's about designing a business where what's already working gets multiplied, and you don't become the bottleneck again.

Built to enough, not to burnout.

Everyday Sales Engine workbooks spread across a desk

Where it stalls

You've hit the next ceiling.

  • 01

    You've plateaued

    The engine sells, but it's sold as much as it can in its current shape. Pushing harder just gets you the same number with more effort.

  • 02

    New ideas mean new work

    Every new offer or revenue line you add comes with its own build, its own launch and its own workload. And it all lands on you.

  • 03

    Nobody to build it with

    You're past beginner advice, and the people around you aren't building what you are. Scaling alone is slow and lonely.

The method

Phase four of the Everyday Sales Engine.

Scale by Design is the final phase of my method, and this incubator is where we do it together. But you can't scale something shaky, so we start by tightening what you've already built.

  1. 1

    Dream and Define

    We revisit your offer, client and voice, so what you scale is sharp.

  2. 2

    Build the Engine

    We tighten the pages, emails and pathways that already sell.

  3. 3

    Refine and Optimise

    We fix the leaks, so more of the people already coming in buy.

  4. 4

    Scale by Design

    Then the real work: more leverage, more revenue lines, multiplied without multiplying you.

Twelve months from now

Imagine a business that grows while you get lighter.

  • A second revenue line selling alongside the first, without a second you.
  • Your best month becoming your normal month.
  • Decisions made with a room of women who are building exactly what you are.
Lauren working on her laptop from home

You're invited

A year of building it together.

Scale by Design is a 12-month cohort. You join with a group of women at the same stage, and we grow your engines side by side.

  • Monthly

    Group calls

    The whole cohort, working through the next part of your scale plan with me.

  • Fortnightly

    Check-in calls

    Shorter calls to keep you moving, unstick decisions and hold the pace.

  • Always on

    Private Slack with me

    Your own channel straight to me, for the questions that can't wait a fortnight.

  • 12 months

    Your cohort

    Women building at your level, doing the work alongside you for the whole year.

Your investment

Doors open 2027. Get in first.

$697
AUD a month · 12 months
  • A 12-month incubator cohort
  • Monthly group calls with me
  • Fortnightly check-in calls
  • Your private Slack channel straight to me
  • The full Everyday Sales Engine, through to phase four

The waitlist is free and there's no obligation. You'll hear first when doors open.

Proof

Scaled smart, not up.

"I only work on what I love now. The engine brings in $20,000 a month and I'm home with my two young kids. I didn't scale up, I scaled smart."
Emma Weller
"My business makes $25,000 a month on repeat. Not from launching, not from hustling. Just a sales engine that keeps running."
Jennifer BlackwellWebsite designer and course creator

Client results from working with Lauren. Every business is different.

Is this you?

For engines that already run.

This is for you if
  • Your sales engine is live and selling
  • You sell services, courses or digital products
  • You want more revenue without more of you
  • You want to build alongside women at your level for a full year
It's not for you if
  • You don't have an engine selling yet
  • You want it built for you, one to one
  • You're looking for a quick win rather than a year of building

Engine not built yet? The Private Studio builds it with you one to one, and the Inner Circle builds it at your own pace.

Questions

Good to know.

When does Scale by Design open?
Doors open in 2027. Everyone on the waitlist hears first, before it opens to anyone else.
Does joining the waitlist cost anything?
No. It's free and there's no obligation. You'll get the details and the opening date first, then decide.
How much is it?
$697 AUD a month for 12 months.
Why an incubator and not a mastermind?
A mastermind is a room of people sharing advice. An incubator has a method, a timeframe and someone leading it. You'll work through the Everyday Sales Engine with me and a cohort, start to finish, over 12 months.
How is it different from the Private Studio?
The Private Studio builds your engine with me one to one, over three months. Scale by Design is for once it's built: a year of growing it in a cohort.

Doors open 2027

Grow it. Without growing your workload.

Join the waitlist and you'll be first to know when the first cohort opens.